Random acts of marketing miss the mark. Without a plan, you are probably spinning your wheels. Maybe it's time for a tune-up.
Fun2Market Consulting has helped countless businesses, CEOs and private equity firms fine tune their strategic marketing and growth goals. We work with executives to transform your marketing and teams, thinking of your customer while measuring results.
We help you define your value proposition, develop a plan and deliver results while using the latest and greatest tools to ensure your decisions are data driven and help ready your teams for growth. Sometimes, disruption is good.
Whether you're a retailer, consumer brand or healthcare professional, without customers, there is no business. Driving interest means understanding what your customer wants, how they define value and where they go to get information. Our consultants and executive advisors have three decades of corporate leadership and consulting experience in consumer, patient and retail marketing. We take the time to understand your customer, and develop the roadmap to keep you on course. A happy customer is our measure of success as it is the engine that starts growth and keeps it.
25 years ago, we met as category directors in toys and games, sharing a passion for the consumer. As friends & business partners, we share our insights and strategies to create the best experience for our clients. Classically trained, we use traditional and digital marketing to connect you to your customer.
Insights. Strategy. Results. We start with insights to ensure that actions drive results helping you define your position, develop a plan and deliver on those objectives. Whether you are product or experience-driven, we pave the way for your success through a pure process that puts people first.
First, we start with understanding all the pieces of your business starting with your customer and their journey to best position your business and brand for success.
Next, aligning with your business objectives, we develop a strategic roadmap for your customer to make you stand out in the crowd and put metrics in place for measure results.
Last, we deliver results through customer insights, digital analytics and targeted marketing to ensure that customers know who you are and why they want to come back.
Fun2Market, 2021 All Rights Reserved
It's not every day you help a client get acquired as a start-up and then again as an established company, but Zag Toys needed a launch plan and product development to succeed in mass toy retail. We created the plan, developed the products while working with Disney and Marvel to successfully create a business for Zag and its ownership leading to its final owner, collectible and toy mid-market leader, Jazwares.
A private equity-owned regional convenience market had stalled for growth and needed a brand and digital upgrade to reach new customers. With customer insights and brand strategy, we identified growth opportunities with upgraded customer experience, food menu refreshes and a clear communication of the point of difference. New website, food delivery partners and the rest is history.
Sometimes a short-term project turns into a long-term partnership. Fun2Market has been an integral part of the Super Impulse family since 2015. We inspire and lead the go-to-market team in strategy, brand development, creative management, public relations, social media, digital marketing and e-commerce, contributing to 500% growth in six years helping the retail team drive placements at mass retailers.
The leader in food service and nutrition in healthcare, F2M helped Morrison Healthcare, a Compass Group company, develop a new positioning and marketing strategy leveraging the power food. First, we identified all audiences exposed to their brand and the "why" which included, healing, nutrition and connecting family, caregivers and hospital staff creating a new approach that has led to winbacks and new business.
A well-established, single specialty group of physicians needed a business development and marketing strategy to stay top of mind in an ever-changing, competitive environment. Fun2Market performed extensive market research and lead the transformation needed to grow their business by differentiating themselves, enhancing their online presence and patient experience, as well as establishing a year-round physician referral program.
A private equity-owned beauty brand was in need of brand re-alignment with the DTC competition on its heels. With consumer research, both quantitative and qualitative, we created brand strategy and a plan for next level growth. With a clear understanding of personas and journeys, we established Japonesque had a strong point of difference for the beauty consumer who expects an elevated experience. From there, we helped align all consumer touch points to ensure a consistent brand position.
Hits and misses with their brand in mass market retail, this mid-market company had a point of difference with cordless outdoor tools. To gain a stronghold in the category, working closely with Lowe's, we developed an exclusive brand while maintaining the parent brand. Starting with insights, we developed a point of difference through product and retail display, that stood out amongst the crowd winning support of the merchant and surpassing expectations while garnering 5-star reviews on Amazon.
Outdoor play is an integral part of children's health, fitness and education. Looking to grow in new categories of play, Fun2Market was contacted by the CMO of PlayPower, a global leader in playground installations. Charged with the development of two new playground brands along with collaborating with the team to create a playground curriculum for children with autism designed to address the key developmental play areas under one of their flagship brands.
Capitalizing on a need for hands-free sanitizing during the pandemic, Fun2Market helped this start-up build and launch an automatic touchless hand sanitizer on a shoestring budget and a short delivery plan. From strategic planning and research to brand development and e-commerce site development, we led a team of freelancers in digital marketing, design and writing, driving consistent messaging and analytics to help the owner make informed decisions.
Marketing is a science that starts with understanding your market, your customer and where your brand fits with both of them. Each of our clients have had a growth goal whether it's product development, customer engagement, new business opportunities or brand communications. We drive results with the same process, always starting with your customer to better connect your brand, product and business to them.
Winning is fun when you do it together! Let us help.