About Fun2Market
We Put the People First
No matter what industry you are in, without happy customers and employees, there is no business. Driving interest means understanding what customers need, how they define value and where they go to get information and purchase. Building a successful business means finding the right people to fit your culture, constantly developing them as the company grows and retaining them by building trust and autonomy.
Fun2Market advisors have over 60 combined yeards of corporate leadership and consulting experience in a wide variety of industries from toys to tools to tech. We take the time to understand your industry, your business, your culture, to develop the roadmap to keep you on course. Happy customers and employees are our measure of success. They are the engine that starts growth and keeps it running.
Bringing Fun to Marketing
We met as directors in toys and games, sharing a passion for products & people. As friends and partners, we share our strategies for creating better experiences for our clients, their customers and teams. Classically trained, we use traditional & new methods to better connect people with brands and employees with com
Our Services
Insights. Strategy. Coaching. Results. We start with insights to ensure that actions drive results, helping you define your position, develop a plan, coach your team and deliver successful results built on goals, communication and collaboration. Whether you are product or experience-driven, we pave the way for your success through a pure process that always puts people first.
Define.
We start with understanding all the pieces of your business starting with your culture and team, then your customer and their journey, to best position your business and brand for success.
Develop.
Next, we align marketing with your business objectives, developing a strategic roadmap for your customer and team to make you stand out in the crowd and put metrics in place for measure results.
Deliver.
Last, we deliver results through insights, analytics and targeted marketing to ensure that your team understands their goals and your customers know who you are and why they should choose you.
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Success Stories
Real Results
Toys & Games
It's not every day you help a client get acquired as a start-up and then again as an established company, but Zag Toys needed a launch plan and product development to succeed in mass toy retail. We created the plan, developed the products while working with Disney and Marvel to successfully create a business leading to its final owner, collectible and toy mid-market leader, Jazwares.
Retail & DTC
A private equity-owned regional convenience market had stalled for growth and needed a brand and digital upgrade to reach new customers. With customer insights and brand strategy, we identified growth opportunities with upgraded customer experience, food menu refreshes and a clear communication of the point of difference. New website, food delivery partners & the rest is history.
Toys & Games
Sometimes a short-term project turns into a long-term partnership. Fun2Market has been an integral part of the Super Impulse family since 2015. We inspire and lead the go-to-market team in strategy, brand development, creative management, public relations, social media, digital marketing and e-commerce, contributing to 500% growth in 8 years helping the retail team drive mass retail placements.
Health & Beauty
The leader in food service and nutrition in healthcare, F2M helped Morrison Healthcare, a Compass Group company, develop a new positioning and marketing strategy leveraging the power food. First, we identified all audiences exposed to their brand and the "why" which included, healing, nutrition and connecting family, caregivers and hospital staff creating a new approach that has led to winbacks and new business.
Health & Beauty
A well-established, single specialty physician group needed a business development & marketing strategy to stay relevant in an ever-changing, competitive environment. F2M performed extensive market research and led the transformation needed to grow their business by differentiating themselves, enhancing their online presence and patient experience, as well as establishing a year-round physician referral program.
Health & Beauty
A private equity-owned beauty brand was in need of brand re-alignment with the DTC competition on its heels. With consumer research, both quantitative and qualitative, we created brand strategy and a plan for next level growth. With a clear understanding of personas and journeys, we established Japonesque had a strong point of difference for the beauty consumer who expects an elevated experience. From there, we helped align all consumer touch points to ensure a consistent brand position.
Retail & DTC
Capitalizing on a need for hands-free sanitizing during the pandemic, Fun2Market helped this start-up build and launch an automatic touchless hand sanitizer on a shoestring budget and a short delivery plan. From strategic planning and research to brand development and e-commerce site development, we led a team of freelancers in digital marketing, design and writing, driving consistent messaging and analytics to help the owner make informed decisions.
Home & Tools
Hits and misses with their brand in mass market retail, this mid-market company had a point of difference with cordless outdoor tools. To gain a stronghold in the category, working closely with Lowe's, we developed an exclusive brand while maintaining the parent brand. Starting with insights, we developed a point of difference through product and retail display, that stood out amongst the crowd winning support of the merchant and surpassing expectations while garnering 5-star reviews on Amazon.
Outdoor Play
Outdoor play is an integral part of children's health, fitness and education. Looking to grow in new categories of play, Fun2Market was contacted by the CMO of PlayPower, a global leader in playground installations. Charged with the development of two new playground brands along with collaborating with the team to create a playground curriculum for children with autism designed to address the key developmental play areas under one of their flagship brands.
Clients & Categories
Marketing is a science that starts with understanding your market, your customer and where your brand fits in their consideration set. Each of our clients have had a growth goal whether it's product, people and team development, customer engagement or brand positioning. Fun2Market focuses on people and planning, thinking about your team and customer to better connect your brand, product and business to them.